2024 Supplier Marketing Program

First page 1 Next page Last page

Animated publication

2024 SUPPLIER MARKETING PROGRAM

TABLE OF CONTENTS

About Wyndham Hotels & Resorts 3-4 About Sourcing 5

How We Support You 6 Your Marketing Plan 7 Review & Approval Process 8

Marketing Opportunities 11-21 Supplier Benefits 9-10 Creative Services 22-24 Appendix 25-28

ABOUT WYNDHAM HOTELS & RESORTS

Who We Are

Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,100 hotels across over 95 countries on six continents. Through its network of approximately 858,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 105 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

ABOUT WYNDHAM HOTELS & RESORTS

Our Mission To make hotel travel possible for all. Wherever people go, WH&R will be there to welcome them. This mission, along with our values, guide the way we do business every day. We are headquartered in Parsippany, NJ, with offices around the globe in London, Shanghai, Buenos Aires, Dubai and other cities.

NORTH AMERICA REACH BY THE NUMBERS *

Area

Rooms

United States

495,700 39,600

Canada

Grand Total

535,300

*As of 9.30.2023 Wyndham Hotels & Resorts Strategic Sourcing reserves the right to modify, customize, change, update, amend, improve, revise, or edit the content and timing of the marketing programs at any time without prior notice to suppliers and distributors.

ABOUT SOURCING

Your participation and commitment to serving our hotel owners and operators mirrors our own. Their success — and yours — is our business and we will help support you every step of the way. • Develop programs aligning company goals, brand initiatives & standards • Help deliver savings and lasting value to each hotel’s bottom line • Enhance hotel owner/operator knowledge of your products & services • Promote negotiated pricing, new products/services & educational resources • Establish joint marketing plans and goals • Help hotels find the right resources to run their business TOGETHER, WE CAN: Our mission is to create best-in-class supplier programs that support our owner-first philosophy by helping to reduce overall operating costs, drive efficiencies and deliver a consistently positive brand experience to guests. WE BELIEVE GUEST SATISFACTION IS EVERYONE’S RESPONSIBILITY

Together, We All Win.

HOW WE SUPPORT YOU

SOURCING MARKETING SUPPORT

Sourcing Support Sourcing works collaboratively with hotel owners and operators, as well as internal WH&R teams, to help drive awareness and engagement of supplier programs and brand initiatives. We also help facilitate new program expansions and troubleshoot any challenges or issues you may encounter along the way.

Your participation in this program is paramount in driving its success. Together we can help hotel owners and operators by delivering high quality products and services that provide a consistent and pleasant guest experience every time. • Offering suggestions and recommendations to help reinforce your value as an approved supplier • Providing you with suggestions for your marketing plan to help drive sales As an approved supplier, you gain access to both a dedicated sourcing contact and Marketing Program support who can assist with: • Advocating your products and services through WH&R marketing channels

YOUR MARKETING PLAN

• Define your goals & align with WH&R owner needs, goals and initiatives • Review WH&R’s 2024 Marketing Program channels • Prepare your marketing plan and select each channel to help deliver on your goals • Draft your plan and discuss deliverables, timelines and specifications • Finalize your plan through the 2024 calendar year OUR SOURCING TEAM CAN HELP YOU:

Marketing Planning

Marketing Questions • We’ll be there every step of the way - from

Key Performance Indicators • To help gauge the success of your campaigns and offers, we will be asking you to include tracking or source codes.

providing suggestions to help increase exposure, to helping you present value-added benefits - your sourcing team is there for you, all year long!

REVIEW AND APPROVAL PROCESS

All marketing collateral and business related communications to our franchisees must be provided to Sourcing Marketing for review and approval prior to distribution to our hotels whether through our marketing channels or your own. Contact Sourcing Marketing with any questions and to submit collateral for review. Once submitted, we will: • Edit for grammar and brand “voice,” and will provide assistance with overall message clarity. We will • Gain approvals from WH&R operations, communications and legal.

review any required revisions with you as the subject matter expert to confirm content remains accurate • Act as a central point of contact for all communications to WH&R brands to help ensure we are communicating most effectively – i.e. the correct frequency, approved content and via the appropriate vehicles.

• Please note, the review and approval process takes a minimum of 15 business days to complete. Material will be reviewed by your marketing contact, and a timeline will be given for approving content submitted.

The step-by-step process for routing and obtaining approvals is as follows:

STEP ACTION ITEM

DAYS*

RESPONSIBLE PARTY

Supplier (Subject Matter Expert)

Draft collateral/communication

Determined by Supplier

2 Email communication/collateral to your designated contact in the marketing team: Include detail of the intended distribution channels (e.g. for Supplier Directory, etc.)

Sourcing Marketing

5 - 7

Edit document (from communications standpoint) and review with Sourcing Manager/ Supplier (as applicable). Receive legal approval or edits (as applicable). Receive other internal departments approval or edits if needed. Receive WH&R internal Brand and Operations team approvals or edits (as applicable).

10-15 — This process repeats after each set of changes with 5 business days for each review submission.

Sourcing Marketing

10-15 — This process repeats after each set of changes with 5 business days for each review submission.

4 Apply edits and submit revised piece back into the review and approval process (Step 2). Once approved – the final piece can either go to print or be distributed electronically

Supplier

For further information or questions reach out to your assigned Sourcing Marketing manager contact.

*The above timelines are approximate. Review and approval may exceed the maximum number of days outlined in the chart.Your cooperation in this process is greatly appreciated.

Supplier BENEFITS

BENEFITS YOU RECEIVE

Benefits Access to Brand Standards Portal • Promote Brand Standards in your marketing collateral to help support hotels’ upcoming compliance deadlines. Access to Marketing Assets and Approved Imagery • Create co-branded marketing collateral using approved brand assets. Hotel Leads • Property Improvement Plan (PIP) Alerts - Receive alerts for hotels who receive a PIP so you can follow-up with information on products and services to help address their PIP.

Marketing OPPORTUNITIES

MARKETING OVERVIEW

Marketing Overview Sourcing is proud to offer its approved suppliers a robust marketing program with a variety of channels to promote their products and promotional messaging, within their marketing budgets. From year-round inclusion in our Supplier Directories to monthly features in WH&R Sourcing communications, there are opportunities to participate at a broad range of budget levels. Plus, Sourcing can offer additional creative support for suppliers on a per-project basis. Learn more about 2024 marketing channels in this section and let’s put together the best plan for you.

SUPPLIER DIRECTORY

Be a part of a company-wide, heavily promoted digital reference tool for our ongoing supplier program. Visibility in the directory offers advertising opportunities to help increase exposure to WH&R hotel owners and operators.

Interior Page Placement

Premium Spread Placement

Interior Spread Placement

Supplier Listing

Inside Front Cover 2-Full Pages Full Color Advertisement Quarterly Spring, Summer, Fall, Winter

Quarterly Spring, Summer, Fall, Winter

2-Full Pages Full Color Advertisement

1-Full Page Full Color Advertisement

Supplier Contact Information

DEALS THAT DELIVER CATALOG

Take advantage of this cross-channel opportunity to promote special offers, value adds or promotions above and beyond contracted pricing. The digital Deals that Deliver catalog comes out twice a year (Spring and Fall) and provides strong visibility during heavy purchasing timeframes. Catalog distribution is via a variety of communication channels including events, newsletter articles, website banners and a dedicated email campaign.

Cover Feature and Interior Page Placement Biannual Spring Edition & Fall Edition

Premium Spread Placement Biannual Spring Edition & Fall Edition

1-Full Page Full Color Advertisement Biannual Spring Edition & Fall Edition Interior Page Placement

2-Full Pages Full Color Advertisement Biannual Spring Edition & Fall Edition Interior Spread Placement

Supplier Listing

Biannual Spring Edition & Fall Edition

Front Cover Feature and 1-Full Page Full Color Advertisement

Inside Front Cover 2-Full Pages Full Color Advertisement

Supplier Contact Information

SOURCING E-NEWSLETTER

Get your message in front of hotel owners/operators through this monthly dynamic and optimized HTML eNewsletter. Each issue is packed with important brand updates, the latest WH&R news and upcoming events.

Premium Article Placement

Standard Article Placement

Hero Banner 1st Placement

Mid Banner 2nd Placement

Lower Banner 3rd Placement

Monthly

Full-width ad placed placed in lower eNewsletter

Article & image placed in the Supplier Spotlight Section

Full-width ad placed at top of eNewsletter

Full-width ad placed at middle of eNewsletter

Article & image placed in Brand Focus Section

SUPPLIER E-MAIL

Customized HTML emails sent to WH&R owners/operators and internal Franchisee facing corporate teams are used to reinforce approved supplier programs, brand initiatives and standards.

ALL BRANDS

TARGETED TIER*

Double Send

Single Send

Double Send

Dedicated eMail Full HTML email

sent directly to owners & operators

WE CAN HELP YOU

DESIGN YOUR EMAIL, ADS OR LANDING PAGES For more information contact your assigned Sourcing Marketing manager

* TARGETED TIER OPTIONS (Select one) Upscale Midscale Economy

WHRSOURCING WEBSITE ADVERTISING

Help increase your brand awareness by promoting programs that align with WH&R goals, brand initiatives and standards in our WHRSourcing.com pages.

HERO BANNER

Hero Banner

Right-Rail Banner

Monthly

Top Placement on the main Sourcing landing page, clickable from main navigation bar

Right Rail Sourcing landing page within the website, clickable from main navigation bar

RIGHT-RAIL BANNER

NEW! COMMUNITY WEBSITE SUPPLIER DIRECTORY

Be a part of a company-wide, heavily promoted new internal website, Community. Feature a listing in the online supplier directory with a supplier search tool which can help to increase exposure and visibilty to WH&R hotel owners and operators.

SUPPLIER LISTINGS

Supplier Listing

Quarterly Spring, Summer, Fall, Winter

Supplier Contact Information

EDUCATIONAL RESOURCES

Feature relevant, industry-specific content online through dedicated category-specific materials in order to showcase your company as an industry expert on key topics. From navigating common issues to advertising special offers above contracted pricing, see how you can be a resource to help owners/operators year-round.

First Placement

Interior Spread

Interior Placement

Supplier Listing

Quarterly

Inside Front Cover 2-Full Pages Full Color Advertisement

2-Full Pages Full Color Advertisement

1-Full Page Full Color Advertisement

Supplier Contact Information

FROM YOUR SOURCING TEAM BATH EXPERIENCE

SLEEP EXPERIENCE

INCREMENTAL SAVINGS AND REVENUE

BREAKFAST EXPERIENCE

TECHNOLOGY EXPERIENCE

- -

FROM YOUR SOURCING TEAM

COMPANY EVENTS

WH&R GLOBAL CONFERENCE Our Global Conference provides WH&R Approved Suppliers with an opportunity to access top decision-makers for our 24 hotel brands and thousands of hotel owners and operators who attend the Conference. This dynamic event hosted every 18 months, is unlike any other industry event, as it provides an unparalleled experience for WH&R owners and operators and internal teams and suppliers to gather under one roof, showcase new and exciting changes and help develop lasting business relationships. Trade shows offer suppliers unique opportunities to help generate leads in a face-to-face environment and close sales. Don’t miss the chance to help meet new and existing customers, create lasting business relationships, reinforce the value of your program and take orders! The next Global Conference is scheduled to take place in SPRING 2025. EVENT RESOURCES There is no better way to get your information into the hands of owners and operators than to provide printed copies of your collateral in the business development kits at owner and operator meetings. These meetings provide direct access to owners and operators who may be amenable to products and services that fit their needs. All content is pre-determined based on operational initiatives and identified needs so you’ll always know that your message is hitting the right target at the right time.

2023 Global Conference

Wyndham Hotels & Resorts Sourcing reserves the right to select supplier sponsorships as needed for any events. Availability and rates will be provided upon request.

COMPANY EVENTS

SPONSORSHIP TABLETOP DISPLAY

From time-to-time, and as determined by business needs, suppliers are invited to participate in Wyndham University’s Hospitality Management Program (HMP) training events. In 2024, we anticipate these events to be a mix of both virtual and in-person events with hotel owners/operators and brand teams, that can provide you with the opportunity to generate leads and help establish new or strengthen existing business relationships with your company. Specific signage, product display and collateral needs are determined by the venue and will be communicated to you upon invitation. These meetings are in a smaller setting allowing time to connect with key operators and an opportunity for additional sales.

CREATIVE SERVICES

Creative Offering Learn more about resources available to help you develop the materials you need to leverage your marketing channels: • Landing page development • .Forms: lead retrieval/lead capture form • Email campaign development • Banner ad development

LANDING PAGE DEVELOPMENT

Create a landing page to help provide quick access to your campaigns and promotional offers and leverage traffic from all channel placements. Custom landing pages not only provide a quick and concise way to deliver information to your audience but also can include lead capture forms, e-mail capture to build up database, and more.

YOUR LOGO GOES HERE

Highlight Campaign Details Here

Upgrade technology on property, save today

Legal text goes here

EMAIL & BANNER DEVELOPMENT

Take advantage of all marketing channels available to Wyndham Hotels & Resorts approved suppliers by leveraging creative resources to create custom html emails and/or digital banner ads in all sizes to promote specific products or promotions.

Appendix

SPECS AND DEADLINES

SUPPLIER DIRECTORY

DEALS THAT DELIVER CATALOG

SOURCING E-NEWSLETTER

SUPPLIER E-MAIL

WEBSITE ADVERTISING

EDUCATIONAL RESOURCES

Specs*

Full Page: 8.5” x 11” 2-Page Spred: 17” x 11”

Banner Ad: 100 x 600 Premium Article: 540 x 170 image, 80 character headline & 370 character body copy

Supplier Ad: 700 Wide Optimized HTML file ready

Hero Ad: 978 x 225 Placement at the top of the main Sourcing landing page, clickable from main navigation bar, rotating a maximum of five ads Right Rail Ad: 200 x 150 Placement on the right-rail on the main Sourcing landing page within the website, clickable from the main navigation bar, rotating four to six ads

Full Page: 8.5” x 11” 2-Page Spred: 17” x 11”

for deployment with all images hosted as absolute links

Full-color (RGB) Hi-res (72 dpi+) PDF file

ALT text is recommended for all image cells CSS should be in-line and all images should be hosted by supplier Must also include subject line and call to action

Standard Article: 165 x 165 image,

50 character headline & 210 character body copy

Must feature a call to action and include a hyperlink (to supplier website, resource document or supplier profile)

Deadlines*

Q1 – 12.1.2023 Q2 – 3.1.2024 Q3 – 6.1.2024 Q4 – 9.1.2024

Spring ‘24 – 1.12.2024 Fall ‘24 – 6.14.2024

Q1 – 12.1.2023 Q2 – 3.1.2024 Q3 – 6.1.2024 Q4 – 9.1.2024

Deadlines*

Due first of month prior

*Deadlines and specifications are subject to change. Information is accurate as of 10.5.23.

ASSETS & RESOURCES

1.Marketing Assets: Click here to access WH&R’s 2024 Marketing Assets

5. Disclaimers: All marketing communications and materials featuring a hotel brand name, logo or contracted product or service must contain a WH&R legal disclaimer which may be subject to change. Review disclaimer options here. 6.Approved Imagery: If you wish to feature hotel guestroom imagery in your marketing collateral, reach out to your primary sourcing account manager or marketing contact directly.

2. Brand Standards: Reach out to your primary Sourcing account manager or email strategic.sourcing@wyndham.com to request access to Brand Standards. 3. Testimonials: Have a great hotel testimonial that highlights the value and results of the program you deliver? Connect with your designated marketing contact for assistance in developing and promoting the testimonial. 4.Approval Process: All marketing collateral must be sent for approval prior to distribution. Review times vary, so please allow plenty of time to accommodate. See Review and Approval Process section for more details.

Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28

Made with FlippingBook - professional solution for displaying marketing and sales documents online