Broker Value Brochure

BE TRUSTED. BE ICONIC. BE RELEVANT. BE BE T T ER ®

BHGREFRANCHISE.COM

WELCOME

TO THE BETTER HOMES AND GARDENS ® REAL ESTATE BRAND, THE REAL ESTATE BRAND OF THE FUTURE. We’ve built our company on a brand that’s been an integral part of the American home since 1922. Affiliated brokers and agents who are part of the Better Homes and Gardens ® Real Estate brand benefit from the universal awareness of Better Homes & Gardens ® , and the consumer trust that comes along with the brand. Generations of people turn to Better Homes & Gardens magazine every day for the latest in design trends, recipes, outdoor style and information to help create a richer and more stylish life. As such, we are a relevant, meaningful part of consumers’ lives 365 days a year — including when they are thinking about buying or selling a home.

UNIQUE PARTNERSHIP WITH A MEDIA GIANT Our relationship with Dotdash Meredith, the publisher of Better Homes & Gardens ® magazine, gives us industry- exclusive access to its valuable consumer channels, providing our affiliated brokers and agents a competitive advantage in the market. • #1 LIFESTYLE MAGAZINE* • NEARLY 30 MILLION CONSUMERS** • 9 MILLION MONTHLY UNIQUE VISITORS TO BHG.COM***

* AAM Publisher Statement **Source: MRI Doublebase 2019 *** Source: MRI Comscore 2019

“STARTS WITH A HOME” NATIONAL ADVERTISING CAMPAIGN: As the industry’s lifestyle brand, we wanted to showcase how homeownership is central to the most important

• A series of ads in each issue of Better Homes & Gardens magazine. − Our campaign’s tagline is “Starts with a Home.” As the industry’s lifestyle brand, we showcase how homeownership is central to the most important moments in a person’s life. • Each ad uses a play on the word “home” with the punchline “Starts with a Home.” Examples included: − Homecooking Starts with a Home: A family making pancakes in their kitchen. − Homecoming Starts with a Home: A couple bringing a new baby home from the hospital. • Expect Better ® continues to be infused into the creative through the use of the Expect Better ® tagline and an expanded Expect Better ® photo library. • This aligns the campaign with the brand’s visual identity, social media strategy and agent/broker marketing templates for a cohesive approach to buying or selling a home. moments in life. The result? Our acclaimed print campaign “Starts with a Home.” This full-page ad series is featured in each issue of Better Homes & Gardens magazine (reaching nearly 30 million* readers) as well as in other advertising opportunities.

Through our relationship with Dotdash Meredith, we also have exclusive industry access to more than 175 million* consumers, many of whom are Better Homes & Gardens readers. Learn more about our national consumer marketing plan by visiting bhgremarketingplan.com.

*Items in this brochure are subject to change at any time.

B E B E T T E R ®

EXPECT BETTER ® - CONSUMER CAMPAIGN Featured Offering Description

Cost

The Better Homes and Gardens ® Real Estate brand saw an opportunity in the industry to differentiate our service by creating a consumer- focused platform. Hence, our Expect Better ® consumer campaign was born. You’ll find this messaging, which features images and materials that reflect diversity, lifestyle and aspiration, throughout all of our marketing assets. Because of our unique relationship with Dotdash Meredith and our exclusive brand resources, consumers who work with Better Homes and Gardens ® Real Estate-affiliated real estate professionals can expect a superior overall experience, before, during, and after the transaction. You can access a whole host of materials to help you communicate this exceptional point of differentiation in your local marketing efforts: • Print templates including notecards, postcards, flyers, folders, business cards and more. • PinPoint SM direct marketing templates to specifically target those prospects that may be in the market to buy or sell a home and who are brand-loyal consumers in the Dotdash Meredith database. • Digital templates including flyers, postcards, newsletters, e-cards, and more. • Social media assets including social media cover images for your Facebook ® , LinkedIn ® , Twitter ® and YouTube ® . • Expect Better ® photo library featuring an assortment of our original, diverse lifestyle photography. • Advertising templates to market yourself effectively and consistently across a variety of mediums.

Expect Better ® Campaign

No additional cost

MARKETING AND ADVERTISING TOOLS Featured Offering Description

Cost

Our approved vendors offer preferred pricing and a variety of signage options, including options for teams, to help BHGRE ® network members make a more personalized choice for this important aspect of their business. Direct marketing is more important than ever. You can leverage hundreds of postcard, brochure and flyer templates that have been designed with professional copy and visuals for direct mail needs. A full suite of professionally designed, custom stationery items, including business cards, letterhead, envelopes and much more are available to help you make a polished impression before, during and after your meeting. BHGRE ® can connect you with the resources to help you negotiate a specific media plan to meet your needs with regional rates in media outlets such as Architectural Digest, Town & Country, The Wall Street Journal, and The New York Times . You can promote listings to a captive audience of brand-loyal home enthusiasts through a targeted regional ad in Better Homes & Gardens magazine. This is a great way for you to leverage the strength of the Better Homes & Gardens ® brand and to market in specific regions. This opportunity is exclusive to BHGRE ® network members. Local marketing support made easy with Studio U. You can now build a complete marketing strategy and leverage our unique brand resources to develop your local presence. Our partnership with Adwerx offers personalized commercials for streaming TV in your local market. We provide a wide range of templates for print ads, online ads, TV commercials, radio, and billboards for you to use in your local market. This online order form provides the ability to download professional, customized ads with your company logo and customized call-to-action. Culled from a database of more than 175 million* Dotdash Meredith consumers, many of whom are Better Homes & Gardens magazine subscribers, PinPoint SM is a direct marketing tool like no other. It easily identifies prospects that may be in the market to buy or sell a home, such as first-time home buyers, luxury homeowners, empty nesters and many other profiles. Send a subscription to Better Homes & Gardens ® , Food & Wine, Martha Stewart Living, Southern Living, and Travel + Leisure to your clients. Each issue will be personalized with your Loyalty Label on the cover that includes your company logo, name, phone number and two lines of customizable text. This exclusive BHGRE ® tool is also great for talent attraction and prospecting efforts.**

Signage

Negotiated prices

Negotiated prices per piece

Print Marketing Tools

Negotiated prices per piece

Branded Stationery

Print and Online Media Advertising Opportunities*

Negotiated prices

Advertise in Better Homes & Gardens Magazine

Deeply discounted prices per region

Studio U

Negotiated prices

Adwerx Local TV Advertising

Negotiated prices

No cost for un-branded; negotiated discounts for branded

Advertising Order Form

Postcards starting at $0.45 + postage per piece

PinPoint SM Direct Mail

Send yearly subscriptions for every month for $13.25 a year in the U.S., and $26.25 a year in Canada

Personalized Subscription Program**

**Please note, Better Homes & Gardens magazine is the only magazine available for Canadian orders. *Items in this brochure are subject to change at any time.

B E B E T T E R ®

MARKETING AND ADVERTISING TOOLS Featured Offering Description

Cost

Leverage our relationship with Dotdash Meredith and order Better Homes & Gardens ® products at discounted rates exclusive to the BHGRE ® network. Our online portal is your one-stop-shop for ordering discounted Dotdash Meredith magazines, magazine subscriptions, books and posters. An online brand identity guide and free image library are available to agents to access Expect Better ® campaign photos, marketing assets, and brand identity standards. Save time and money, and put your company’s best marketing foot forward with this valuable tool of curated lifestyle and real estate images. The BHGRE ® MARKETING CENTER, a fully integrated solution featuring automated listing and agent assets, a rich image editor and easy access to brand tools and programs – all alongside the branded imagery and templates you are already familiar with. Branded presentation tools to use before, during or after an initial meeting with prospective clients. Each PowerPoint presentation contains professional scripted content and is customizable. We also have a flip-book style presentation, curb appeal and max guides. Celebrity outdoor designer Carson Arthur has created a guide specifically for our network to provide their clients with trend setting curb appeal tips and tricks. Customize this in Xpressdocs for a great leave behind piece.

Better Homes & Gardens ® Products

Negotiated prices

Online Brand Guide and Free Image Library

No additional cost

BHGRE ® MARKETING CENTER

No additional cost

Listing/Buyer Presentations

No additional cost

Curb Appeal Guide

No additional cost

ONLINE MARKETING PLAN Obtain access to the digital version of our consumer marketing plan, which showcases the marketing initiatives aimed to increase BHGRE ® brand awareness and lead generation. This user-friendly site is filled with resources and information for quick reference and can be found at bhgremarketingplan.com. TV/VIDEO CONTENT

Get access to high quality, branded videos in English and Spanish on topics such as buyer and seller tips, interior design, outdoor design, and more. Leverage these videos by emailing to your sphere of influence or by sharing on social media sites. The name of the game is listings. This engaging video will make a dramatic impact on any listing presentation and will become a strong addition to your value-add to real estate professionals. Also available in Spanish.

YouTube ® Brand Channel

No additional cost

Listing Presentation Video

No additional cost

No cost for unbranded; negotiated discounts for branded

Customizable Local TV and Radio Commercials

We offer a customizable TV commercial you can use in your local market, highlighting our Expect Better ® service campaign.

*Items in this brochure are subject to change at any time.

ONLINE Featured Offering

Description

Cost

Our national website, BHGRE.com, offers a unique perspective into people’s emotional – as well as traditional – motivations for buying a home. We have created a robust search and client management platform to meet the needs of our increasingly mobile, online, and dynamic world. With unique local insights and content generated by our network about neighborhoods, schools, and individual properties, our website helps consumers find not just the right home, but the right community that best matches their lifestyle. Far more than a property search website, BHGRE.com empowers real estate professionals to prioritize, cultivate, and develop leads to help boost their productivity and generate business. BHGRE ® provides a free 3-day digital advertising campaign for all new listings with Boost. With this fully automated program, agents can drive qualified users to view their listings online and monitor social media for user engagements. In addition, agents may opt to extend or start new campaigns at deeply discounted rates. Customizable IDX-based websites are available for affiliated brokers. Revolutionize your company’s web strategy with this personalized platform. The brand offers customizable agent websites, which are part of the IDX and lifestyle search-based web platform that has distinguished BHGRE ® in the industry. BHGRE.com is promoted nationwide across numerous channels. Whether we are making BHGRE.com easier for consumers to find organically via our Search Engine Optimization programs, or advertising the site’s features and properties on top search engines, social media platforms and across hundreds of well-known national publishers, we are constantly raising awareness of our website, properties and brand throughout the digital realm. Search Engine Marketing (SEM): Our national SEM campaigns utilize keyword-generated advertisements on Google ® and Bing ® to ensure our network’s websites and listings appear at the top of search results. All of the key features of BHGRE.com are available through company or agent-branded IOS or Android consumer apps. In addition, a mobile version of the Agent CRM app allows them to stay in constant contact with clients and manage their business on the road.

BHGRE.com

No additional cost

Boost TM by Homespotter

No additional cost

Broker Websites

No additional cost

Agent Websites

No additional cost

National Online Advertising and Organic Optimization

No additional cost

BHGRE ® Apps

No additional cost

We syndicate listings to over 175 real estate websites. Our syndication suite includes the most popular U.S. property search platforms, as well as international sites.

Listing Syndication

No additional cost

*Offer provided by us at no additional cost to BHGRE affiliated agents. Offer must be redeemed within 30 days of each listing going live.

B E B E T T E R ®

SOCIAL MEDIA The Better Homes and Gardens ® Real Estate brand is active in the social media space across multiple channels. The brand uses social media to stay connected with not only potential customers, but also real estate industry professionals. We offer a distinct consumer social media strategy and a distinct trade social media strategy. Part of the BHGRE ® consumer marketing strategy is to be a relevant, meaningful part of consumers’ lives 365 days a year−not just when they are thinking about buying or selling a home. Our industry-facing social media presence offers industry professionals a place to share best practices as well as keep up to date on the latest news, tools, and trends. This dual strategy empowers the BHGRE ® brand to have engaging, targeted content that network members can leverage for their own marketing efforts. Featured Offering Description Cost Consumer Social Media • Bhgrelife.com • Bhgrelife.com/español • Bhgrecollection.com/blog

• Facebook.com/bhgrealestate • Twitter.com/bhgrealestate • Youtube.com/bhgrealestate • Pinterest.com/bhgrealestate • Instagram.com/bhgrealestate Trade Social Media • Facebook.com/allthingsre • Twitter.com/allthingsbhgre • Linkedin.com/company/ bhgrealestate • BHGrealestateblog.com

It’s easy to follow and share our content with prospective clients.

No additional cost

Affiliated brokers and agents can be on top of their game when they follow and engage with the brand online through our industry-focused social media platforms.

No additional cost

Social Media Cover Templates Save time and money by leveraging the brand’s social media cover templates for use in consumer-facing social media efforts.

No additional cost

The BHGRE ® Social Tool gathers all the amazing content from the Better Homes and Gardens ® Real Estate brand, Dotdash Meredith brands, industry news, brand leadership and more, and puts it in one easy-to-use tool from which affiliated brokers and agents can share and schedule posts to their social accounts. Along with their DBA-branded property listings and our brand’s stunning photo library, the tool provides everything our network needs to easily create a top-notch social presence.

Social Media Tool

No additional cost

NEW STORY The Better Homes and Gardens ® Real Estate brand and New Story are teaming up to build families in dire conditions life-changing homes that will offer safety, clean running water, and electricity for generations to come. Global philanthropy is critical for us, and one that focuses on providing a safe and healthy environment is in perfect alignment with our core values and brand positioning. In addition, New Story delivers a way for affiliated brokers and agents to connect with and rally their communities to make a real impact and help those less fortunate. To learn more, visit bhgre.com/newstory.

*Items in this brochure are subject to change at any time.

EVENTS Featured Offering

Description

Cost

This engaging, high-energy event is a hybrid of brand updates, industry insights, education, networking and training designedto spark innovation and support the day-to-day business of ouraffiliated network. At least one individual from each franchisee must attend, but all affiliated BHGRE ® brokers and real estate professionals are welcome!

Travel and registration costs

Fusion ®

An invite-only annual event for broker/owners, this is a content-rich opportunity based on direct broker feedback that encourages idea sharing and collaboration among our network leaders. One owner from each franchise is required to attend. This annual top agent retreat offers a sophisticated learning experience to celebrate and enhance the business of the Better Homes and Gardens ® Real Estate brand’s top producing sales professionals based on sales performance. The BHGRE ® brand has a comprehensive public relations strategy that includes national, local, and regional print, broadcast, and online outlets. We earn tens of millions of dollars of ad equivalency, which features brand and broker spokespeople on topics such as original brand research, real estate best practices and trends. The brand’s thought-leadership strategy centers around using original research to identify and explain “of the moment” trends on a national level, as well as working hand in hand with BHGRE ® -affiliated brokers and real estate professionals to share their stories both on the local and national stage. Public relations toolkits with resources and customizable press releases have been created to help brokers leverage national PR strategies with their local media. We also publish individual toolkits for major thought leadership studies to be used in local markets to supplement best practice tools. These tools save brokers considerable time and money with professional pre- packaged assets that are easily customizable.

Travel and registration costs

Owners’ Retreat

Travel and registration costs

APEX ®

PUBLIC RELATIONS

National, Regional and Local Press

No additional cost

Industry-Leading Thought-Leadership Strategy

No additional cost

Public Relations Toolkits

No additional cost

B E B E T T E R ®

BE BETTER ® - TALENT ATTRACTION SERVICES Featured Offering Description

Cost

The brand has a robust Talent Attraction strategy to assist franchisees in attracting the sales talent needed to grow and flourish. A complete talent attraction system is available with an accountability/goal setting scorecard, multiple talent attraction brochures, ad templates and marketing assets. Our dedicated, national career website generates leads for our affiliated brokers and our career-specific content aids them. We also provide professional career content for use on brokers’ websites to help companies educate and engage prospects on their website. Our hands-on, optional training includes both group mastermind calls and individual coaching sessions. Our regional Talent Attraction Mastermind events help educate the network about new talent attraction strategies while collaborating with their fellow affiliated BHGRE ® broker/owners and managers from other markets. The unique Be Better ® campaign stars affiliated Better Homes and Gardens ® Real Estate professionals and brokers. The campaign highlights their personal success stories about how the brand empowers them to be at their professional best. Be Better ® campaign resources for brokers include advertising templates, brochures, and presentations for use in your local efforts. Our dedicated career site helps to drive talent-acquisition leads to affiliated brokers. Guidance, real estate simulators, business planning tools and testimonials have been designed to attract and guide everyone, from the experienced real estate professionals who are looking to make a change, to the person considering a move into a career in real estate for the first time. The 7 Step to Recruiting Success process was designed to follow the flow of what our most successful recruiters do when assembling their annual recruiting plans to help put together a robust Talent Attraction plan. Our Destination Zoom Webinar is designed to be a 45-minute informational session about the value proposition and key tools that Better Homes and Gardens ® Real Estate has to offer.

Talent Attraction Services

No additional cost

Be Better ® Campaign Resources

No additional cost

BHGRECareers.com

No additional cost

7 Steps to Recruitment Success

No additional cost

Destination BHGRE ®

No additional cost

iProspect is a recruiting & retention tool that sources up-to-date agent details from your MLS to give you insight into a prospect’s production.

iProspect

No additional cost

B E B E T T E R ® *Items in this brochure are subject to change at any time.

BE BETTER ® - TALENT ATTRACTION SERVICES Featured Offering Description

Cost

From BHGREcareers.com to the ARMS Recruiting CRM to talent attraction recruiting materials, everything you need to kickstart your recruiting campaigns can be found on the revamped BHGRE ® Talent Attraction Hub.

Talent Attraction Hub

No additional cost

BRAND TIERS The BHGRE ® brand/network offers the most comprehensive suite of listing tiers. Today’s customer wants a personalized, lifestyle-based real estate experience. You can empower your affiliated real estate professionals and give them what no one else can by utilizing one of the BHGRE ® tiers.

Successfully marketing luxury real estate is both an art and a science, which has been carefully blended into a unique program, designed to help the BHGRE ® network attract high-end sellers and market to high- end buyers. Sellers of distinctive homes expect your marketing program to be exclusive and promote the uniqueness of their property by using distinctive branding and marketing tools. This is an exclusive and unique way to grow the BHGRE ® network’s oceanfront, lakefront and/or riverfront business. Using the serene look- and-feel of water, we have provided a set of branding and marketing tools for use in this space. A premier resource for ranches, farms, golf, equestrian, ski, and resort properties for sale, our Better Homes and Gardens ® Real Estate Ranch and Resort tier unites a rich color palette with a unique look-and-feel to create a package for listing-specific needs in this exclusive market segment. Clients who are buying and selling in city-center locations or downtown metropolitan areas have a unique set of needs. They expect their real estate professional to understand their market, their needs, and to have a marketing sensibility that best aligns with the home they have—or the one they are looking to own. The Better Homes and Gardens ® Real Estate Urban Properties tier provides a clean, modern look-and-feel perfect for this unique lifestyle. We know that BHGRE ® -affiliated real estate professionals often have deep roots in their communities and they are sometimes presented with opportunities outside of the residential space. BHGRE Commercial ® offers a specially designed program to ensure your company can make the most of those opportunities when they arise.

Distinctive Collection by Better Homes and Gardens Real Estate ®

No additional cost

Better Homes and Gardens ® Real Estate Waterfront Collection

No additional cost

Better Homes and Gardens ® Real Estate Ranch and Resort

No additional cost

Better Homes and Gardens ® Real Estate Urban Properties

No additional cost

BHGRE Commercial ®

No additional cost

LUXURY MARKETING TOOLS Featured Offering Description

Cost

This is an elegant and beautifully crafted leave-behind piece that is sure to impress luxury home buyers or sellers. With a high-gloss cover on luxurious paper, this brochure not only makes a statement, but offers the consumer a look at how a Distinctive Collection real estate professional is ideally positioned to deliver the highest levels of service and innovation in the luxury real estate market. Each Distinctive Collection listing will be globally searchable and open to all visitors on wsj.com, robbreport.com and jamesedition.com. Listing features include: link to office website, “contact agent” button, Better Homes and Gardens ® Real Estate logo, photos and descriptions of the property, and more. Present Distinctive Collection materials in style with this beautifully crafted presentation box. Wrapped in luxurious faux-leather paper, this box features silver embossing, a magnetic closure and a large pocket for listing materials. Created with smartphones and tablets in mind, this presentation reads like a beautiful magazine. This is a great way to start the conversation with luxury clientele. This brochure is the perfect leave-behind to detail the luxury experience of a Distinctive Collection-designated real estate professional and why they are uniquely positioned to serve their clients’ high-end real estate needs. Display listings on our dedicated luxury site: BHGRECollection.com. Users are able to browse through the site and search for listings as well as view details on a specific listing. Users can also easily contact the listing agent or office for more information.

Distinctive Collection by Better Homes and Gardens Real Estate ® Brochure

Negotiated prices

Listing Feeds in WSJ.com, RobbReport.com and JamesEdition.com

No additional cost

Distinctive Collection Portfolio Box

Negotiated prices

Distinctive Collection Listing Presentation

No additional cost

Distinctive Collection Consumer Brochure

Negotiated prices

BHGRECollection.com

No additional cost

High-quality Distinctive Collection print and digital marketing materials can be fully customized for your luxury property. These have the luxurious look- and-feel that speaks to the Distinctive Collection consumer.

Print and Digital Marketing Templates

No additional cost

*Items in this brochure are subject to change at any time.

LUXURY MARKETING TOOLS Featured Offering Description

Cost

Each week, we post a new Distinctive Collection listing on our consumer social media pages so our affiliated real estate professionals can reach BHGRE ® loyal fans and broaden their marketing sphere. We run a special luxury digital campaign on websites such as Forbes, Wall Street Journal, The New York Times, Mansion Global, Architectural Digest, Food & Wine and other websites featuring listings from our network. These banners also allow us to target consumers anywhere in the world, making them perfect for your clients looking to receive more international exposure for their listings. A custom-branded digital luxury publication is available, featuring specialized luxury content and luxury listing ads from our brand. This is distributed via our websites, social media and targeted emails to high-net-worth individuals. You can also customize the magazine with your listings and print through the Print Marketing Center. Visit bhgrecollection.com/magazine. Our luxury blog covers topics including gourmet cuisine, interior design and travel. Stay up to date on luxury trends and easily share this content with your social media sphere. Visit bhgrecollection.com/blog. Celebrity interior designer and Ask A Pro team member, Jennifer Adams, has created a stunning BHGRE ® exclusive, room-by-room guide for staging a luxury property. Filled with the latest in luxury trends, this 12-page resource shares room design suggestions, pro staging tips and even products from the Jennifer Adams Home Collection. Our intranet site acts as a repository of useful information to help our network members maintain their advantage and stay connected to our brand every day. It offers access to our tools and systems, including a CRM, digital and print marketing centers and our learning portal, Be Better University ® . Whether attending a virtual or recorded session, users can access some of the best skill and tool development training technology available. We make education and training a top priority with a master program tailored to suit all your needs. Be it Onsite Training, BHGRE ® Live Virtual, Broker-led for Agents, On-Demand classes or BHGRE ® Live, there is an option available that will work for you and your company. Our Be Better University ® offers programs such as: GROW and Virtual GROW A productivity course which boasts a strong focus on lead generation and learning by “doing.” Participants refine habits, track progress and overcome set-backs while benefiting from coaching and training designed to cure skill gaps.

Distinctive Destination of the Week

No additional cost

Luxury Digital Banners

No additional cost

The Distinctive Life ® Magazine

No additional cost

Distinctive Collection Blog

No additional cost

Luxury Staging and Design Guide

No additional cost

EXCEPTIONAL SERVICES

Greenhouse Intranet Site

No additional cost

BHGRE ® Learning Center

No additional cost

B E B E T T E R ®

EXCEPTIONAL SERVICES Featured Offering Description

Cost

LuxBHGRE SM Working with high-net-worth clients takes a different skill set than typical real estate transactions. LuxBHGRE SM provides agents with the specialized knowledge needed to succeed in the luxury market. Talent Attraction REV A highly interactive class in which participants define recruiting goals and activities. Brokers learn to position their office as a leader in their market with metrics that matter to agents. Participants also test drive effective scripts with our pilot offices and learn how to go for the CLOSE with confidence. Prosper A hands-on, in-depth training for those who want to build a successful listings business. You’ll learn the benefits of focusing on sellers and you’ll gain practice in the techniques and steps that are involved. Engage Retaining sales associates is a top priority for all brokers and managers. During this course, participants will learn masterful techniques to help articulate their company’s value to current and future sales associates. With the Expect Better ® Certification program, BHGRE ® real estate professionals will be able to elevate their real estate skills with best practices — from strategy to execution to success metrics. The program combines marketing strategy with customer-centric techniques and brand tool training. In return, affiliated BHGRE ® real estate professionals are able to market themselves as a certified “Expect Better” sales associate. Graduates of the program will have access to a comprehensive suite of marketing materials to promote themselves. We have customer support resources available to help you with anything from basic to sophisticated questions regarding BHGRE ® systems, tools and technology. We are here at your service, seven days a week, to assist you and your affiliated real estate professionals. The Better Homes and Gardens ® Real Estate Approved Supplier Program offers a wide selection of products and services at discounts designed to help make your affiliated real estate professionals more productive and efficient. Bring the expertise of America’s #1 lifestyle brand to your company’s office environments! We partnered with the design experts at Better Homes & Gardens ® to create exclusive, branded design and inspiration guides for offices in suburban, urban and luxury markets. A continual stream of communications is sent to brand members to help everyone stay informed, inspired and connected.

BHGRE ® Learning Center

No additional cost

Expect Better ® Certification Program

No additional cost

Customer Support Team

No additional cost

Approved Supplier Program

No additional cost

Office Design Guides

No additional cost

Brand Newsletter and Communications

No additional cost

B E B E T T E R ® *Items in this brochure are subject to change at any time.

EXCEPTIONAL SERVICES Featured Offering Description

Cost

® CONNECT Communications Platform is a place to stay up- to-date on brand news, share best practices, and connect with your peers.

BHGRE ® CONNECT The BHGRE

No additional cost.

Discounted Client Appreciation Gifts

Pre-negotiated rates on products are available for local use. Companies include Better Homes & Gardens ® , and many more.

Negotiated prices

AGENT PRODUCTIVITY TOOLS

Text BHGRE ® allows our agents to transform their static yard signs and flyers into interactive property marketing, attracting new leads from potential customers. With this platform, our network has access to a best-in-class, fully- customized referral management system.

TEXT BHGRE ®

No additional cost

BHGRE ® GLOBAL REFERRAL PLATFORM

No additional cost

Conversion Boost by Ojo Ojo allows buyers to receive personalized guidance with timely insights and tailored recommendations straight to their mobile phones.

No additional cost

BHGRE MOVES

® drives repeat business and referrals by keeping you top of

BHGRE MOVES ®

No additional cost

mind years after the transaction.

REALOGY PROGRAMS

Being part of Realogy gives our network access to more programs, partnerships and platforms to help drive our business forward.

SPARK is a membership association that offers agents a selection of personal and business benefits, including access to a marketplace of insurance offerings in addition to complimentary access to FOREWARN™, an instant risk management, due diligence, and agent safety app. Focused on helping our agents win more business at the kitchen table, BHGRE ® affiliated agents now have three distinct ways of offering choice, assurance, flexibility, and control to their clients. RealSure ® brings peace-of- mind by offering sellers a 45-day cash offer while the home is on the market. Currently live in multiple cities, and quickly expanding. Realogy together with AARP is providing a real estate benefits program for AARP’s nearly 38 million members – a tremendous opportunity for the Better Homes and Gardens ® Real Estate brand/network to not only deliver even more high-quality leads to our affiliated agents and franchisees, but also to receive unmatched recognition for a partnership of this magnitude. The Military Rewards program builds on our 30 years of experience assisting military families with their home sales and purchases. The service member is connected with an experienced BHGRE ® affiliated agent, and he or she will receive cash back or a reward upon closing.

SPARK

Negotiated prices

RealSure ®

Negotiated prices

AARP

Negotiated prices

Realogy Military Rewards

Negotiated prices

Connect with us: facebook.com/AllThingsRE twitter.com/AllThingsBHGRE linkedin.com/company/bhgrealestate/ bhgrealestateblog.com Contact us at: Better Homes and Gardens Real Estate LLC 175 Park Avenue, Madison, NJ 07940 1.866.616.4BHG bhgrefranchise.com | bhgre.com

© 2022 Better Homes and Gardens Real Estate LLC. All rights reserved. Better Homes and Gardens® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Dotdash Meredith and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F5883. Better Homes and Gardens Real Estate LLC, 175 Park Avenue, Madison, New Jersey 07940.