Broker Value Brochure

UNIQUE PARTNERSHIP WITH A MEDIA GIANT Our relationship with Dotdash Meredith, the publisher of Better Homes & Gardens ® magazine, gives us industry- exclusive access to its valuable consumer channels, providing our affiliated brokers and agents a competitive advantage in the market. • #1 LIFESTYLE MAGAZINE* • NEARLY 30 MILLION CONSUMERS** • 9 MILLION MONTHLY UNIQUE VISITORS TO BHG.COM***

* AAM Publisher Statement **Source: MRI Doublebase 2019 *** Source: MRI Comscore 2019

“STARTS WITH A HOME” NATIONAL ADVERTISING CAMPAIGN: As the industry’s lifestyle brand, we wanted to showcase how homeownership is central to the most important

• A series of ads in each issue of Better Homes & Gardens magazine. − Our campaign’s tagline is “Starts with a Home.” As the industry’s lifestyle brand, we showcase how homeownership is central to the most important moments in a person’s life. • Each ad uses a play on the word “home” with the punchline “Starts with a Home.” Examples included: − Homecooking Starts with a Home: A family making pancakes in their kitchen. − Homecoming Starts with a Home: A couple bringing a new baby home from the hospital. • Expect Better ® continues to be infused into the creative through the use of the Expect Better ® tagline and an expanded Expect Better ® photo library. • This aligns the campaign with the brand’s visual identity, social media strategy and agent/broker marketing templates for a cohesive approach to buying or selling a home. moments in life. The result? Our acclaimed print campaign “Starts with a Home.” This full-page ad series is featured in each issue of Better Homes & Gardens magazine (reaching nearly 30 million* readers) as well as in other advertising opportunities.

Through our relationship with Dotdash Meredith, we also have exclusive industry access to more than 175 million* consumers, many of whom are Better Homes & Gardens readers. Learn more about our national consumer marketing plan by visiting bhgremarketingplan.com.

*Items in this brochure are subject to change at any time.

B E B E T T E R ®