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EXPECT BETTER ® - CONSUMER CAMPAIGN Featured Offering Description

Cost

The Better Homes and Gardens ® Real Estate brand saw an opportunity in the industry to differentiate our service by creating a consumer- focused platform. Hence, our Expect Better ® consumer campaign was born. You’ll find this messaging, which features images and materials that reflect diversity, lifestyle and aspiration, throughout all of our marketing assets. Because of our unique relationship with Dotdash Meredith and our exclusive brand resources, consumers who work with Better Homes and Gardens ® Real Estate-affiliated real estate professionals can expect a superior overall experience, before, during, and after the transaction. You can access a whole host of materials to help you communicate this exceptional point of differentiation in your local marketing efforts: • Print templates including notecards, postcards, flyers, folders, business cards and more. • PinPoint SM direct marketing templates to specifically target those prospects that may be in the market to buy or sell a home and who are brand-loyal consumers in the Dotdash Meredith database. • Digital templates including flyers, postcards, newsletters, e-cards, and more. • Social media assets including social media cover images for your Facebook ® , LinkedIn ® , Twitter ® and YouTube ® . • Expect Better ® photo library featuring an assortment of our original, diverse lifestyle photography. • Advertising templates to market yourself effectively and consistently across a variety of mediums.

Expect Better ® Campaign

No additional cost