Broker Value Brochure
MARKETING AND ADVERTISING TOOLS Featured Offering Description
Cost
Our approved vendors offer preferred pricing and a variety of signage options, including options for teams, to help BHGRE ® network members make a more personalized choice for this important aspect of their business. Direct marketing is more important than ever. You can leverage hundreds of postcard, brochure and flyer templates that have been designed with professional copy and visuals for direct mail needs. A full suite of professionally designed, custom stationery items, including business cards, letterhead, envelopes and much more are available to help you make a polished impression before, during and after your meeting. BHGRE ® can connect you with the resources to help you negotiate a specific media plan to meet your needs with regional rates in media outlets such as Architectural Digest, Town & Country, The Wall Street Journal, and The New York Times . You can promote listings to a captive audience of brand-loyal home enthusiasts through a targeted regional ad in Better Homes & Gardens magazine. This is a great way for you to leverage the strength of the Better Homes & Gardens ® brand and to market in specific regions. This opportunity is exclusive to BHGRE ® network members. Local marketing support made easy with Studio U. You can now build a complete marketing strategy and leverage our unique brand resources to develop your local presence. Our partnership with Adwerx offers personalized commercials for streaming TV in your local market. We provide a wide range of templates for print ads, online ads, TV commercials, radio, and billboards for you to use in your local market. This online order form provides the ability to download professional, customized ads with your company logo and customized call-to-action. Culled from a database of more than 175 million* Dotdash Meredith consumers, many of whom are Better Homes & Gardens magazine subscribers, PinPoint SM is a direct marketing tool like no other. It easily identifies prospects that may be in the market to buy or sell a home, such as first-time home buyers, luxury homeowners, empty nesters and many other profiles. Send a subscription to Better Homes & Gardens ® , Food & Wine, Martha Stewart Living, Southern Living, and Travel + Leisure to your clients. Each issue will be personalized with your Loyalty Label on the cover that includes your company logo, name, phone number and two lines of customizable text. This exclusive BHGRE ® tool is also great for talent attraction and prospecting efforts.**
Signage
Negotiated prices
Negotiated prices per piece
Print Marketing Tools
Negotiated prices per piece
Branded Stationery
Print and Online Media Advertising Opportunities*
Negotiated prices
Advertise in Better Homes & Gardens Magazine
Deeply discounted prices per region
Studio U
Negotiated prices
Adwerx Local TV Advertising
Negotiated prices
No cost for un-branded; negotiated discounts for branded
Advertising Order Form
Postcards starting at $0.45 + postage per piece
PinPoint SM Direct Mail
Send yearly subscriptions for every month for $13.25 a year in the U.S., and $26.25 a year in Canada
Personalized Subscription Program**
**Please note, Better Homes & Gardens magazine is the only magazine available for Canadian orders. *Items in this brochure are subject to change at any time.
B E B E T T E R ®
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