Broker Value Brochure

MARKETING AND ADVERTISING TOOLS Featured Offering Description

Cost

Leverage our relationship with Dotdash Meredith and order Better Homes & Gardens ® products at discounted rates exclusive to the BHGRE ® network. Our online portal is your one-stop-shop for ordering discounted Dotdash Meredith magazines, magazine subscriptions, books and posters. An online brand identity guide and free image library are available to agents to access Expect Better ® campaign photos, marketing assets, and brand identity standards. Save time and money, and put your company’s best marketing foot forward with this valuable tool of curated lifestyle and real estate images. The BHGRE ® MARKETING CENTER, a fully integrated solution featuring automated listing and agent assets, a rich image editor and easy access to brand tools and programs – all alongside the branded imagery and templates you are already familiar with. Branded presentation tools to use before, during or after an initial meeting with prospective clients. Each PowerPoint presentation contains professional scripted content and is customizable. We also have a flip-book style presentation, curb appeal and max guides. Celebrity outdoor designer Carson Arthur has created a guide specifically for our network to provide their clients with trend setting curb appeal tips and tricks. Customize this in Xpressdocs for a great leave behind piece.

Better Homes & Gardens ® Products

Negotiated prices

Online Brand Guide and Free Image Library

No additional cost

BHGRE ® MARKETING CENTER

No additional cost

Listing/Buyer Presentations

No additional cost

Curb Appeal Guide

No additional cost

ONLINE MARKETING PLAN Obtain access to the digital version of our consumer marketing plan, which showcases the marketing initiatives aimed to increase BHGRE ® brand awareness and lead generation. This user-friendly site is filled with resources and information for quick reference and can be found at bhgremarketingplan.com. TV/VIDEO CONTENT

Get access to high quality, branded videos in English and Spanish on topics such as buyer and seller tips, interior design, outdoor design, and more. Leverage these videos by emailing to your sphere of influence or by sharing on social media sites. The name of the game is listings. This engaging video will make a dramatic impact on any listing presentation and will become a strong addition to your value-add to real estate professionals. Also available in Spanish.

YouTube ® Brand Channel

No additional cost

Listing Presentation Video

No additional cost

No cost for unbranded; negotiated discounts for branded

Customizable Local TV and Radio Commercials

We offer a customizable TV commercial you can use in your local market, highlighting our Expect Better ® service campaign.

*Items in this brochure are subject to change at any time.