Broker Value Brochure

SOCIAL MEDIA The Better Homes and Gardens ® Real Estate brand is active in the social media space across multiple channels. The brand uses social media to stay connected with not only potential customers, but also real estate industry professionals. We offer a distinct consumer social media strategy and a distinct trade social media strategy. Part of the BHGRE ® consumer marketing strategy is to be a relevant, meaningful part of consumers’ lives 365 days a year−not just when they are thinking about buying or selling a home. Our industry-facing social media presence offers industry professionals a place to share best practices as well as keep up to date on the latest news, tools, and trends. This dual strategy empowers the BHGRE ® brand to have engaging, targeted content that network members can leverage for their own marketing efforts. Featured Offering Description Cost Consumer Social Media • Bhgrelife.com • Bhgrelife.com/español • Bhgrecollection.com/blog

• Facebook.com/bhgrealestate • Twitter.com/bhgrealestate • Youtube.com/bhgrealestate • Pinterest.com/bhgrealestate • Instagram.com/bhgrealestate Trade Social Media • Facebook.com/allthingsre • Twitter.com/allthingsbhgre • Linkedin.com/company/ bhgrealestate • BHGrealestateblog.com

It’s easy to follow and share our content with prospective clients.

No additional cost

Affiliated brokers and agents can be on top of their game when they follow and engage with the brand online through our industry-focused social media platforms.

No additional cost

Social Media Cover Templates Save time and money by leveraging the brand’s social media cover templates for use in consumer-facing social media efforts.

No additional cost

The BHGRE ® Social Tool gathers all the amazing content from the Better Homes and Gardens ® Real Estate brand, Dotdash Meredith brands, industry news, brand leadership and more, and puts it in one easy-to-use tool from which affiliated brokers and agents can share and schedule posts to their social accounts. Along with their DBA-branded property listings and our brand’s stunning photo library, the tool provides everything our network needs to easily create a top-notch social presence.

Social Media Tool

No additional cost

NEW STORY The Better Homes and Gardens ® Real Estate brand and New Story are teaming up to build families in dire conditions life-changing homes that will offer safety, clean running water, and electricity for generations to come. Global philanthropy is critical for us, and one that focuses on providing a safe and healthy environment is in perfect alignment with our core values and brand positioning. In addition, New Story delivers a way for affiliated brokers and agents to connect with and rally their communities to make a real impact and help those less fortunate. To learn more, visit bhgre.com/newstory.

*Items in this brochure are subject to change at any time.